The emergence and growing mall culture in India is a reflection of changing lifestyles attributed to globalization and of course to the rise in disposable incomes of the Indian household.
The mall trend, which started off in the metros, has spread to Tier-II and Tier-III towns and is still going strong. With consumer taste evolving and brand-consciousness gaining momentum, the trend is here to stay.
At the same time, a lot of malls are already struggling to attract consumers and even retailers. Reports available in public domain estimate that there are between 600 and 700 operational malls in India, and that a few have shut shop and some others stay unfinished.
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